Barbara Hannah Grufferman

After 50

My Blue Period

I’ve always been a bit of a late bloomer and never once have I referred to myself as an early adopter. Trends and . . . well . . . just about everything . . . need to grow on me–sometimes quite slowly–before they “take.” That’s why I’m only now wearing blue nail polish.

The “50+ Market”: A Few Fab Facts

As a woman over 50, I’m always on the lookout for some of the latest facts and figures about the demo I’m in. Here are some of the most recent. Get ready to be amazed.

Fishnets: To Wear or Not to Wear?

An article in The Daily Mail (usually a blast of a read, with the prerequisite dry British humour–yes I spelled it the way they do–thrown in) stopped me in my tracks. I had actually been planning my outfit for a luncheon event and had decided to forgo my usual black on black and go with a peachy, swingy (but knee-length) skirt with . . . Read More

What I Know About Sex Now That I’m In My 50s

My husband and I met in the sweltering summer of 1992 and started rocking and rolling immediately. But from the moment we got married a year later, we were 1) thinking about getting pregnant, 2) in a state of pregnancy, 3) recovering from pregnancy or 4) enjoying (and coping with) the results of pregnancy: babies, toddlers and, now, two teenagers. . . . Read More


This week’s FASHION FLASH is hosted by the terrific website about all things healthy and good for us (especially fitness) . . . “Moving Free.” All the participating blogs (including mine!) will tell you just about everything you want to know about beauty, skin care, fashion, hair and so much more. Check out this week’s Fashion Flash by clicking here. . . . Read More

Top Ten Things Advertisers Should Never Do (if they want us to love them!)

The television industry — and the advertisers who fuel it — catered to the post 50 market for decades, creating a true symbiotic relationship. But somewhere along the way, we started to age out of the highly appealing 18-to-49-year-old demographic. Boomers were pushed off the radar screen as soon as we hit 50, watching helplessly from the sidelines as advertisers . . . Read More